Published on May 26th, 2011 | by Éilish Burke2
Ad Nauseam: De DAA Made Me Do It
Sometimes advertising can elevate itself to the realms of artistry. It can lift your spirits. It can raise the hairs on the back of your neck, make you drop your forkful of pasta with stir-in sauce and pause for a few seconds to contemplate the bigger things in life.
Sometimes it tries to do this and it fails:
God help them really, the DAA. They’re trying to create a Riverdance moment but it’s hard to conjure up that kind of magic when the general mood of the populace is in such tatters. They’re just not going to win us over by telling us how marvelous we are as we wheel our luggage trolleys towards Departures. The construction of Terminal 2 has been mired in controversy since day one with overspending and airline in-fighting played out in the public eye. The project got the go-ahead in 2005 at a time when the rot in the Celtic Tiger’s coffin was yet to start showing. This advertising campaign is meant to reassure us that it was all worthwhile; that we should be proud to have such a state-of-the-art facility in our country, even if it’s just because it’s the last thing tens of thousands of us see before we leave in the hope of starting afresh in a new country. Christ it’s depressing.
I’d much rather not be patronised thanks. Now for a dose of reality:
“We engage in unnecessary, often criminal behaviour and justify it by calling it the craic”