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Published on September 23rd, 2011 | by Ronan


Watch: 180NHM with MMA Fighter Roger Gracie

Launched on the 15th of August is 180NHM, a short film fuelled by Relentless Energy
and starring MMA fighter Roger Gracie. 180 seconds long, the film is an energetic yet
thought provoking portrait of an athlete who personifies the Relentless Energy Drink “No Half
Measures” ethos.

MMA warrior and Brazilian jiu-jitsu champion Roger Gracie is a man who knows a thing
or two about not accepting compromise. Shot in Gracie’s Gym in New York, his film is a
startling look at the vigorous psychical torment that Gracie puts himself through in order
to be one of the world’s number one grapplers in both MMA and Brazilian Jiu-jitsu. Roger
comes from a long line of Brazilian Jiu-jitsu masters, and in the field he is seen as a modern-
day hero. He talks about the pressure this puts on him as a fighter and the weight his name
carries with opponents in this revealing and action packed short film.

Relentless Energy Drink explains. “The 180NHM film is an intense and exciting project to be
involved with. Our vision was to portray Roger as more than just a fighter, to go deeper into
why he fights. It’s about creating a documentary that gets under the subjects skin as more
than just an athlete and looks at their personality, drive and motivations.”

Watch the video:

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Music blogger turned book/TV blogger. Avid follower of the Irish soccer team.

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