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Published on March 15th, 2012 | by Lisa McInerney


Event: Bushmills Live, 20th and 21st of June

Well, this is intriguing. Bushmills, celebrated purveyors of traditional Irish whiskey, have announced details of their own “whiskey and music festival”, which will take place in the Antrim distillery on the 20th and 21st of June.

Bushmills have said that some of their most famous musician fans will play a series of intimate gigs on site as part of the festival… but no word yet as to which. But with the likes of Bon Iver and Theophilus London appearing in their latest advertising campaign, they’re known for being very discerning about the company they keep. The omens are good, kids.

Even more interesting is that the festival is being promoted as an experience money can’t buy; you don’t buy tickets to Bushmills Live, you apply for them as a Facebook fan of the brand. To be in with a chance of winning the tickets, return travel and accommodation, you have to submit a photograph of yourself and a friend, explaining why you should be in the audience. Are Bushmills singling out the best looking people in Ireland to invite to this snug, painfully cool event? Jaypers! There’ll be some crowd of hotties in on that, I bet you.

The competition opens this St. Patrick’s Day. Good luck!

VERY EXCITING UPDATE: Bushmills have announced that Norn Iron’s very own megastars Snow Patrol are to headline the festival, with Iain Archer and Foy Vance also confirmed.

Bushmills’ Master distiller Colum Egan seems rather thrilled  about it. “Handcrafted whiskey and handcrafted music – it just makes sense!” said he, probably doing a little jig. Culch is jigging along with him. Ever seen Sinéad jigging? It’s a treat for all the senses.

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About the Author

That cranky young wan from award-winning blog, Arse End Of Ireland, Lisa’s also noted for her dedication to cobbling together unrelated imprecations to make new and bemusing insults, mostly because she’s not eloquent enough to otherwise explain her deep-seated terror of genre fiction and Fianna Fail. In 2006, The Irish Times called her “… the most talented writer at work in Ireland today”, and her mam still can’t understand why this is better than being the new Marian Keyes. Which it totally is. Alright? Website Twitter: @SwearyLady Facebook.com/sweary Last FM: LeislVonTrapp

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