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Published on April 24th, 2014 | by seanear1ey


Hunger Games: How much would you pay for toast?

$4 Toast

$4 Toast on the rise stateside

It’s the new buzz that’s spreading through US food capital San Francisco and it’s also the comfort food yer mammy will dish up with a hot drop to soothe that sore head the next day – the humble slice of toast. Americans are snatching up artisan slices of batch, loaf, pumpernickel and otherwise for $4 and upwards thanks to a new surge in popularity for our grilled friend.

But why?

Lighly dusted truffle toast, chunky butter slathered sourdough or rye and cream cheese toast – put on it what you might – $4 Dollar Toast (or €2.89 toast to you and me) is on the rise. How long before we see it here? Is $4/€2.89 a crazy amount to pay for two slices of toast? Is $4 heralding the emergence of an American Celtic Tiger of wreckless spending?

Check out Zagat’s mini-doc for more…


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About the Author

Food Writer with @Culch_ie. Putting the 'elation' in Public Relations since 2009. Digital Man (ager) at @SlatteryComms

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